Objective To analyze the current development status and existing problems of the beauty industry in Maoming through investigation, and formulate measures in line with its development, thereby promoting the healthy and stable growth of the industry. Methods A total of 481 questionnaires were collected by online questionnaire survey and on-site visit. The survey covered aspects such as the basic information of personnel, employment status, industry satisfaction, career planning, and development. Results 45.74% of the respondents were satisfied with the current working environment of the beauty industry in Maoming, but some respondents still held the opposite opinion or neutral attitude. For the future development of the beauty industry in Maoming, the majority (68.61%) were optimistic, while a minority were neutral. 90.02% of the respondents indicated that they need further training or education in the future to enhance their vocational skills and educational attainment. Among the projects for improvement, beauty and body-care techniques, as well as customer service and consulting communication sales skills were the most frequently mentioned. Conclusion The beauty industry in Maoming has a good development prospect, but it still faces problems such as low educational levels among industry practitioners, the need to improve customer satisfaction, limited industry development and single type of training programs. Therefore, it is necessary to set up more beauty training programs in the region,focusing on strengthening vocational skills training, customer service and communication training, improving the academic qualification level and education level of practitioners, introducing new technology training, and promoting vocational certification and standardized management, so as to help industry practitioners improve their education level and professional skills and promote the healthy development of the industry.