“互联网+”背景下中医美容数字化灵活就业模式构建与实践路径研究
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作者简介:

王静怡(1982.4-),女,河北石家庄人,本科,副教授,主要从事中医学方面研究

通讯作者:

田敬(1978.6-),女,河北安国人,本科,副教授,主要从事教育方面研究

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R275; R197.1

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Research on the Construction and Practice Path of Digital Flexible Employment Model in Traditional Chinese Medicine Cosmetology Under the Background of "Internet Plus"
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    摘要:

    随着互联网技术的深入发展,我国的中医美容行业正经历数字化转型,消费者通过手机应用预约服务已成为常态,远程诊疗和个性化定制的需求快速增长,促使行业的从业者必须适应数字化的服务方式,这种转型为专业的技能人才创造了新的就业机会,个体执业和小型工作室逐渐成为市场重要组成部分。本文基于上述背景,探讨中医美容数字化灵活就业的核心概念,系统分析当前供给端、需求端和平台端的发展现状及面临的挑战。在此基础上,提出技术赋能、生态赋能和政策赋能的设计思路,并探讨不同阶段的实施路径,通过研究方法的可行性分析,展望该模式的应用前景,以期为中医美容行业的灵活就业模式提供理论支持和实践指导。

    Abstract:

    With the in-depth development of internet technology, the traditional Chinese medicine cosmetology industry in China is undergoing digital transformation. Consumers booking services through mobile applications have become the norm, and the demand for teleconsultation and personalized customization is growing rapidly, forcing industry practitioners to adapt to digital service methods. This transformation has created new employment opportunities for professional skilled talents, and individual practice and small studios have gradually become important components of the market. Based on the above background, this paper explores the core concepts of digital ffexible employment in traditional Chinese medicine cosmetology, and systematically analyzes the current development status and challenges of the supply side, demand side and platform side. On this basis, it proposes the design ideas of technology empowerment, ecological empowerment and policy empowerment, and discusses the implementation paths at different stages. Through the feasibility analysis of research methods, it looks forward to the application prospect of this model, in order to provide theoretical support and practical guidance for the ffexible employment model in the traditional Chinese medicine cosmetology industry.

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王静怡,田 敬,闫素旺,等.“互联网+”背景下中医美容数字化灵活就业模式构建与实践路径研究[J].医学美学美容,2026,35(6):182-186.

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  • 在线发布日期: 2026-04-21
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